Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.
This report contains market size and forecasts of Real-time Bidding (RTB) in Global, including the following market information:
Global Real-time Bidding (RTB) Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Real-time Bidding (RTB) market was valued at 9804.4 million in 2021 and is projected to reach US$ 22590 million by 2028, at a CAGR of 12.7% during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Open Auction Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Real-time Bidding (RTB) include Google, WPP, Adobe, Facebook, Twitter (Mopub), Verizon Media, Criteo, Smaato and Yandex, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Real-time Bidding (RTB) companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Real-time Bidding (RTB) Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Real-time Bidding (RTB) Market Segment Percentages, by Type, 2021 (%)
Open Auction
Invited Auction
Global Real-time Bidding (RTB) Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Real-time Bidding (RTB) Market Segment Percentages, by Application, 2021 (%)
Media and Entertainment
Games
Retail and Ecommerce
Others
Global Real-time Bidding (RTB) Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Real-time Bidding (RTB) Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Real-time Bidding (RTB) revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Real-time Bidding (RTB) revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
Google
WPP
Adobe
Facebook
Twitter (Mopub)
Verizon Media
Criteo
Smaato
Yandex
Rubicon Project
Pubmatic
Salesforce
Mediamath
Appnexus (A Xandr Company)
Platform One
Match2one