Traditionally, the term “retail media” refers to in-store advertising placements within brick & mortar retail locations. Today, a retail media advertising network is a collection of channels that a digital retail entity has on its website, app, or other platforms within its organization. A network might span a single site or several digital properties and typically includes ad inventory on key locations along the buyer’s journey, such as the home, category, search, and product detail pages. Because their ecosystems include both shopping and purchasing activities, they’re an excellent source of rich data about customer buying patterns.

Retail media networks can include channels such as ecommerce sites, OTT platforms like Roku, connected TV and more, making them beneficial for any size business in any industry.
This report contains market size and forecasts of Retail Media Platform in Global, including the following market information:
Global Retail Media Platform Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Retail Media Platform market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Website Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Retail Media Platform include Amazon, Walmart, eBay, Instacart, Walgreens, Home Depot, Best Buy, Target and Kroger, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Retail Media Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Retail Media Platform Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Retail Media Platform Market Segment Percentages, by Type, 2021 (%)
Website
APP
Other Digital Platforms
Global Retail Media Platform Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Retail Media Platform Market Segment Percentages, by Application, 2021 (%)
Clothing & Footwear
Food & Beverage
Books
Groceries
Electronics
Cosmetics Skincare & Haircare
Home Furnishing & Furniture
Others
Global Retail Media Platform Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Retail Media Platform Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Retail Media Platform revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Retail Media Platform revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
Amazon
Walmart
eBay
Instacart
Walgreens
Home Depot
Best Buy
Target
Kroger
Wayfair
Alibaba
Coupang
SK Planet (SK Telecom)
Shinsaegae
Naver
CVS
Macy's
Dollar Tree
Ulta
Etsy
Costco
Criteo
Lowe's
Tesco