Global Audience Measurement Market Research Report 2024

Report ID: 1200246 | Published Date: Jan 2025 | No. of Page: 93 | Base Year: 2024 | Rating: 4.2 | Webstory: Check our Web story
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1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Audience Measurement Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Demographic Measurement
        1.2.3 Audience Behavior Measurement
        1.2.4 Customer Experience Measurement
    1.3 Market by Application
        1.3.1 Global Audience Measurement Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Advertisers
        1.3.3 Media Company
        1.3.4 Others
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Audience Measurement Market Perspective (2017-2028)
    2.2 Audience Measurement Growth Trends by Region
        2.2.1 Audience Measurement Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Audience Measurement Historic Market Size by Region (2017-2022)
        2.2.3 Audience Measurement Forecasted Market Size by Region (2023-2028)
    2.3 Audience Measurement Market Dynamics
        2.3.1 Audience Measurement Industry Trends
        2.3.2 Audience Measurement Market Drivers
        2.3.3 Audience Measurement Market Challenges
        2.3.4 Audience Measurement Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Audience Measurement Players by Revenue
        3.1.1 Global Top Audience Measurement Players by Revenue (2017-2022)
        3.1.2 Global Audience Measurement Revenue Market Share by Players (2017-2022)
    3.2 Global Audience Measurement Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Audience Measurement Revenue
    3.4 Global Audience Measurement Market Concentration Ratio
        3.4.1 Global Audience Measurement Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Audience Measurement Revenue in 2021
    3.5 Audience Measurement Key Players Head office and Area Served
    3.6 Key Players Audience Measurement Product Solution and Service
    3.7 Date of Enter into Audience Measurement Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Audience Measurement Breakdown Data by Type
    4.1 Global Audience Measurement Historic Market Size by Type (2017-2022)
    4.2 Global Audience Measurement Forecasted Market Size by Type (2023-2028)
5 Audience Measurement Breakdown Data by Application
    5.1 Global Audience Measurement Historic Market Size by Application (2017-2022)
    5.2 Global Audience Measurement Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Audience Measurement Market Size (2017-2028)
    6.2 North America Audience Measurement Market Size by Country (2017-2022)
    6.3 North America Audience Measurement Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Audience Measurement Market Size (2017-2028)
    7.2 Europe Audience Measurement Market Size by Country (2017-2022)
    7.3 Europe Audience Measurement Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Audience Measurement Market Size (2017-2028)
    8.2 Asia-Pacific Audience Measurement Market Size by Country (2017-2022)
    8.3 Asia-Pacific Audience Measurement Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Audience Measurement Market Size (2017-2028)
    9.2 Latin America Audience Measurement Market Size by Country (2017-2022)
    9.3 Latin America Audience Measurement Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Audience Measurement Market Size (2017-2028)
    10.2 Middle East & Africa Audience Measurement Market Size by Country (2017-2022)
    10.3 Middle East & Africa Audience Measurement Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Tubular
        11.1.1 Tubular Company Detail
        11.1.2 Tubular Business Overview
        11.1.3 Tubular Audience Measurement Introduction
        11.1.4 Tubular Revenue in Audience Measurement Business (2017-2022)
        11.1.5 Tubular Recent Development
    11.2 YouGov
        11.2.1 YouGov Company Detail
        11.2.2 YouGov Business Overview
        11.2.3 YouGov Audience Measurement Introduction
        11.2.4 YouGov Revenue in Audience Measurement Business (2017-2022)
        11.2.5 YouGov Recent Development
    11.3 Nielsen
        11.3.1 Nielsen Company Detail
        11.3.2 Nielsen Business Overview
        11.3.3 Nielsen Audience Measurement Introduction
        11.3.4 Nielsen Revenue in Audience Measurement Business (2017-2022)
        11.3.5 Nielsen Recent Development
    11.4 GeoPoll
        11.4.1 GeoPoll Company Detail
        11.4.2 GeoPoll Business Overview
        11.4.3 GeoPoll Audience Measurement Introduction
        11.4.4 GeoPoll Revenue in Audience Measurement Business (2017-2022)
        11.4.5 GeoPoll Recent Development
    11.5 Kantar
        11.5.1 Kantar Company Detail
        11.5.2 Kantar Business Overview
        11.5.3 Kantar Audience Measurement Introduction
        11.5.4 Kantar Revenue in Audience Measurement Business (2017-2022)
        11.5.5 Kantar Recent Development
    11.6 Comscore
        11.6.1 Comscore Company Detail
        11.6.2 Comscore Business Overview
        11.6.3 Comscore Audience Measurement Introduction
        11.6.4 Comscore Revenue in Audience Measurement Business (2017-2022)
        11.6.5 Comscore Recent Development
    11.7 GfK
        11.7.1 GfK Company Detail
        11.7.2 GfK Business Overview
        11.7.3 GfK Audience Measurement Introduction
        11.7.4 GfK Revenue in Audience Measurement Business (2017-2022)
        11.7.5 GfK Recent Development
    11.8 RSG Media
        11.8.1 RSG Media Company Detail
        11.8.2 RSG Media Business Overview
        11.8.3 RSG Media Audience Measurement Introduction
        11.8.4 RSG Media Revenue in Audience Measurement Business (2017-2022)
        11.8.5 RSG Media Recent Development
    11.9 DJS Research
        11.9.1 DJS Research Company Detail
        11.9.2 DJS Research Business Overview
        11.9.3 DJS Research Audience Measurement Introduction
        11.9.4 DJS Research Revenue in Audience Measurement Business (2017-2022)
        11.9.5 DJS Research Recent Development
    11.10 AGF Videoforschung
        11.10.1 AGF Videoforschung Company Detail
        11.10.2 AGF Videoforschung Business Overview
        11.10.3 AGF Videoforschung Audience Measurement Introduction
        11.10.4 AGF Videoforschung Revenue in Audience Measurement Business (2017-2022)
        11.10.5 AGF Videoforschung Recent Development
    11.11 PwC
        11.11.1 PwC Company Detail
        11.11.2 PwC Business Overview
        11.11.3 PwC Audience Measurement Introduction
        11.11.4 PwC Revenue in Audience Measurement Business (2017-2022)
        11.11.5 PwC Recent Development
    11.12 JCDecaux Group
        11.12.1 JCDecaux Group Company Detail
        11.12.2 JCDecaux Group Business Overview
        11.12.3 JCDecaux Group Audience Measurement Introduction
        11.12.4 JCDecaux Group Revenue in Audience Measurement Business (2017-2022)
        11.12.5 JCDecaux Group Recent Development
    11.13 Contentsquare
        11.13.1 Contentsquare Company Detail
        11.13.2 Contentsquare Business Overview
        11.13.3 Contentsquare Audience Measurement Introduction
        11.13.4 Contentsquare Revenue in Audience Measurement Business (2017-2022)
        11.13.5 Contentsquare Recent Development
    11.14 Ipsos
        11.14.1 Ipsos Company Detail
        11.14.2 Ipsos Business Overview
        11.14.3 Ipsos Audience Measurement Introduction
        11.14.4 Ipsos Revenue in Audience Measurement Business (2017-2022)
        11.14.5 Ipsos Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details
List of Tables
    Table 1. Global Audience Measurement Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Demographic Measurement
    Table 3. Key Players of Audience Behavior Measurement
    Table 4. Key Players of Customer Experience Measurement
    Table 5. Global Audience Measurement Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 6. Global Audience Measurement Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 7. Global Audience Measurement Market Size by Region (2017-2022) & (US$ Million)
    Table 8. Global Audience Measurement Market Share by Region (2017-2022)
    Table 9. Global Audience Measurement Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 10. Global Audience Measurement Market Share by Region (2023-2028)
    Table 11. Audience Measurement Market Trends
    Table 12. Audience Measurement Market Drivers
    Table 13. Audience Measurement Market Challenges
    Table 14. Audience Measurement Market Restraints
    Table 15. Global Audience Measurement Revenue by Players (2017-2022) & (US$ Million)
    Table 16. Global Audience Measurement Market Share by Players (2017-2022)
    Table 17. Global Top Audience Measurement Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Audience Measurement as of 2021)
    Table 18. Ranking of Global Top Audience Measurement Companies by Revenue (US$ Million) in 2021
    Table 19. Global 5 Largest Players Market Share by Audience Measurement Revenue (CR5 and HHI) & (2017-2022)
    Table 20. Key Players Headquarters and Area Served
    Table 21. Key Players Audience Measurement Product Solution and Service
    Table 22. Date of Enter into Audience Measurement Market
    Table 23. Mergers & Acquisitions, Expansion Plans
    Table 24. Global Audience Measurement Market Size by Type (2017-2022) & (US$ Million)
    Table 25. Global Audience Measurement Revenue Market Share by Type (2017-2022)
    Table 26. Global Audience Measurement Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 27. Global Audience Measurement Revenue Market Share by Type (2023-2028)
    Table 28. Global Audience Measurement Market Size by Application (2017-2022) & (US$ Million)
    Table 29. Global Audience Measurement Revenue Market Share by Application (2017-2022)
    Table 30. Global Audience Measurement Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 31. Global Audience Measurement Revenue Market Share by Application (2023-2028)
    Table 32. North America Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
    Table 33. North America Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
    Table 34. Europe Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
    Table 35. Europe Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
    Table 36. Asia-Pacific Audience Measurement Market Size by Region (2017-2022) & (US$ Million)
    Table 37. Asia-Pacific Audience Measurement Market Size by Region (2023-2028) & (US$ Million)
    Table 38. Latin America Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
    Table 39. Latin America Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
    Table 40. Middle East & Africa Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
    Table 41. Middle East & Africa Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
    Table 42. Tubular Company Detail
    Table 43. Tubular Business Overview
    Table 44. Tubular Audience Measurement Product
    Table 45. Tubular Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 46. Tubular Recent Development
    Table 47. YouGov Company Detail
    Table 48. YouGov Business Overview
    Table 49. YouGov Audience Measurement Product
    Table 50. YouGov Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 51. YouGov Recent Development
    Table 52. Nielsen Company Detail
    Table 53. Nielsen Business Overview
    Table 54. Nielsen Audience Measurement Product
    Table 55. Nielsen Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 56. Nielsen Recent Development
    Table 57. GeoPoll Company Detail
    Table 58. GeoPoll Business Overview
    Table 59. GeoPoll Audience Measurement Product
    Table 60. GeoPoll Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 61. GeoPoll Recent Development
    Table 62. Kantar Company Detail
    Table 63. Kantar Business Overview
    Table 64. Kantar Audience Measurement Product
    Table 65. Kantar Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 66. Kantar Recent Development
    Table 67. Comscore Company Detail
    Table 68. Comscore Business Overview
    Table 69. Comscore Audience Measurement Product
    Table 70. Comscore Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 71. Comscore Recent Development
    Table 72. GfK Company Detail
    Table 73. GfK Business Overview
    Table 74. GfK Audience Measurement Product
    Table 75. GfK Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 76. GfK Recent Development
    Table 77. RSG Media Company Detail
    Table 78. RSG Media Business Overview
    Table 79. RSG Media Audience Measurement Product
    Table 80. RSG Media Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 81. RSG Media Recent Development
    Table 82. DJS Research Company Detail
    Table 83. DJS Research Business Overview
    Table 84. DJS Research Audience Measurement Product
    Table 85. DJS Research Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 86. DJS Research Recent Development
    Table 87. AGF Videoforschung Company Detail
    Table 88. AGF Videoforschung Business Overview
    Table 89. AGF Videoforschung Audience Measurement Product
    Table 90. AGF Videoforschung Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 91. AGF Videoforschung Recent Development
    Table 92. PwC Company Detail
    Table 93. PwC Business Overview
    Table 94. PwC Audience MeasurementProduct
    Table 95. PwC Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 96. PwC Recent Development
    Table 97. JCDecaux Group Company Detail
    Table 98. JCDecaux Group Business Overview
    Table 99. JCDecaux Group Audience MeasurementProduct
    Table 100. JCDecaux Group Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 101. JCDecaux Group Recent Development
    Table 102. Contentsquare Company Detail
    Table 103. Contentsquare Business Overview
    Table 104. Contentsquare Audience MeasurementProduct
    Table 105. Contentsquare Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 106. Contentsquare Recent Development
    Table 107. Ipsos Company Detail
    Table 108. Ipsos Business Overview
    Table 109. Ipsos Audience MeasurementProduct
    Table 110. Ipsos Revenue in Audience Measurement Business (2017-2022) & (US$ Million)
    Table 111. Ipsos Recent Development
    Table 112. Research Programs/Design for This Report
    Table 113. Key Data Information from Secondary Sources
    Table 114. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Audience Measurement Market Share by Type: 2021 VS 2028
    Figure 2. Demographic Measurement Features
    Figure 3. Audience Behavior Measurement Features
    Figure 4. Customer Experience Measurement Features
    Figure 5. Global Audience Measurement Market Share by Application in 2021 & 2028
    Figure 6. Advertisers Case Studies
    Figure 7. Media Company Case Studies
    Figure 8. Others Case Studies
    Figure 9. Audience Measurement Report Years Considered
    Figure 10. Global Audience Measurement Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 11. Global Audience Measurement Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 12. Global Audience Measurement Market Share by Region: 2021 VS 2028
    Figure 13. Global Audience Measurement Market Share by Players in 2021
    Figure 14. Global Top Audience Measurement Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Audience Measurement as of 2021)
    Figure 15. The Top 10 and 5 Players Market Share by Audience Measurement Revenue in 2021
    Figure 16. North America Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 17. North America Audience Measurement Market Share by Country (2017-2028)
    Figure 18. United States Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 19. Canada Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 20. Europe Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 21. Europe Audience Measurement Market Share by Country (2017-2028)
    Figure 22. Germany Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. France Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. U.K. Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Italy Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Russia Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Nordic Countries Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Asia-Pacific Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Asia-Pacific Audience Measurement Market Share by Region (2017-2028)
    Figure 30. China Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Japan Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. South Korea Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. Southeast Asia Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. India Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Australia Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Latin America Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. Latin America Audience Measurement Market Share by Country (2017-2028)
    Figure 38. Mexico Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Brazil Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Middle East & Africa Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. Middle East & Africa Audience Measurement Market Share by Country (2017-2028)
    Figure 42. Turkey Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Saudi Arabia Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Tubular Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 45. YouGov Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 46. Nielsen Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 47. GeoPoll Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 48. Kantar Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 49. Comscore Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 50. GfK Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 51. RSG Media Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 52. DJS Research Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 53. AGF Videoforschung Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 54. PwC Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 55. JCDecaux Group Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 56. Contentsquare Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 57. Ipsos Revenue Growth Rate in Audience Measurement Business (2017-2022)
    Figure 58. Bottom-up and Top-down Approaches for This Report
    Figure 59. Data Triangulation
    Figure 60. Key Executives Interviewed
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Companies Included in Reports:
Tubular
YouGov
Nielsen
GeoPoll
Kantar
Comscore
GfK
RSG Media
DJS Research
AGF Videoforschung
PwC
JCDecaux Group
Contentsquare
Ipsos
Frequently Asked Questions
Audience Measurement report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Audience Measurement report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Audience Measurement report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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