Global Step Counting Shoes Market Research Report 2023

Report ID: 2009583 | Published Date: Jan 2025 | No. of Page: 87 | Base Year: 2024 | Rating: 4 | Webstory: Check our Web story
1 Step Counting Shoes Market Overview
    1.1 Product Overview and Scope of Step Counting Shoes
    1.2 Step Counting Shoes Segment by Type
        1.2.1 Global Step Counting Shoes Sales Growth Rate Comparison by Type (2022-2028)
        1.2.2 Men Shoes
        1.2.3 Women Shoes
    1.3 Step Counting Shoes Segment by Application
        1.3.1 Global Step Counting Shoes Sales Comparison by Application: (2022-2028)
        1.3.2 Adults
        1.3.3 Children
    1.4 Global Step Counting Shoes Market Size Estimates and Forecasts
        1.4.1 Global Step Counting Shoes Revenue 2017-2028
        1.4.2 Global Step Counting Shoes Sales 2017-2028
        1.4.3 Step Counting Shoes Market Size by Region: 2017 Versus 2021 Versus 2028
2 Step Counting Shoes Market Competition by Manufacturers
    2.1 Global Step Counting Shoes Sales Market Share by Manufacturers (2017-2022)
    2.2 Global Step Counting Shoes Revenue Market Share by Manufacturers (2017-2022)
    2.3 Global Step Counting Shoes Average Price by Manufacturers (2017-2022)
    2.4 Manufacturers Step Counting Shoes Manufacturing Sites, Area Served, Product Type
    2.5 Step Counting Shoes Market Competitive Situation and Trends
        2.5.1 Step Counting Shoes Market Concentration Rate
        2.5.2 The Global Top 5 and Top 10 Largest Step Counting Shoes Players Market Share by Revenue
        2.5.3 Global Step Counting Shoes Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
    2.6 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Step Counting Shoes Retrospective Market Scenario by Region
    3.1 Global Step Counting Shoes Retrospective Market Scenario in Sales by Region: 2017-2022
    3.2 Global Step Counting Shoes Retrospective Market Scenario in Revenue by Region: 2017-2022
    3.3 North America Step Counting Shoes Market Facts & Figures by Country
        3.3.1 North America Step Counting Shoes Sales by Country
        3.3.2 North America Step Counting Shoes Revenue by Country
        3.3.3 U.S.
        3.3.4 Canada
    3.4 Europe Step Counting Shoes Market Facts & Figures by Country
        3.4.1 Europe Step Counting Shoes Sales by Country
        3.4.2 Europe Step Counting Shoes Revenue by Country
        3.4.3 Germany
        3.4.4 France
        3.4.5 U.K.
        3.4.6 Italy
        3.4.7 Russia
    3.5 Asia Pacific Step Counting Shoes Market Facts & Figures by Region
        3.5.1 Asia Pacific Step Counting Shoes Sales by Region
        3.5.2 Asia Pacific Step Counting Shoes Revenue by Region
        3.5.3 China
        3.5.4 Japan
        3.5.5 South Korea
        3.5.6 India
        3.5.7 Australia
        3.5.8 Taiwan
        3.5.9 Indonesia
        3.5.10 Thailand
        3.5.11 Malaysia
        3.5.12 Philippines
        3.5.13 Vietnam
    3.6 Latin America Step Counting Shoes Market Facts & Figures by Country
        3.6.1 Latin America Step Counting Shoes Sales by Country
        3.6.2 Latin America Step Counting Shoes Revenue by Country
        3.6.3 Mexico
        3.6.4 Brazil
        3.6.5 Argentina
    3.7 Middle East and Africa Step Counting Shoes Market Facts & Figures by Country
        3.7.1 Middle East and Africa Step Counting Shoes Sales by Country
        3.7.2 Middle East and Africa Step Counting Shoes Revenue by Country
        3.7.3 Turkey
        3.7.4 Saudi Arabia
        3.7.5 U.A.E
4 Global Step Counting Shoes Historic Market Analysis by Type
    4.1 Global Step Counting Shoes Sales Market Share by Type (2017-2022)
    4.2 Global Step Counting Shoes Revenue Market Share by Type (2017-2022)
    4.3 Global Step Counting Shoes Price by Type (2017-2022)
5 Global Step Counting Shoes Historic Market Analysis by Application
    5.1 Global Step Counting Shoes Sales Market Share by Application (2017-2022)
    5.2 Global Step Counting Shoes Revenue Market Share by Application (2017-2022)
    5.3 Global Step Counting Shoes Price by Application (2017-2022)
6 Key Companies Profiled
    6.1 Nike
        6.1.1 Nike Corporation Information
        6.1.2 Nike Description and Business Overview
        6.1.3 Nike Step Counting Shoes Sales, Revenue and Gross Margin (2017-2022)
        6.1.4 Nike Step Counting Shoes Product Portfolio
        6.1.5 Nike Recent Developments/Updates
    6.2 Puma
        6.2.1 Puma Corporation Information
        6.2.2 Puma Description and Business Overview
        6.2.3 Puma Step Counting Shoes Sales, Revenue and Gross Margin (2017-2022)
        6.2.4 Puma Step Counting Shoes Product Portfolio
        6.2.5 Puma Recent Developments/Updates
    6.3 Adidas
        6.3.1 Adidas Corporation Information
        6.3.2 Adidas Description and Business Overview
        6.3.3 Adidas Step Counting Shoes Sales, Revenue and Gross Margin (2017-2022)
        6.3.4 Adidas Step Counting Shoes Product Portfolio
        6.3.5 Adidas Recent Developments/Updates
    6.4 Li Ning
        6.4.1 Li Ning Corporation Information
        6.4.2 Li Ning Description and Business Overview
        6.4.3 Li Ning Step Counting Shoes Sales, Revenue and Gross Margin (2017-2022)
        6.4.4 Li Ning Step Counting Shoes Product Portfolio
        6.4.5 Li Ning Recent Developments/Updates
    6.5 Salted Venture
        6.5.1 Salted Venture Corporation Information
        6.5.2 Salted Venture Description and Business Overview
        6.5.3 Salted Venture Step Counting Shoes Sales, Revenue and Gross Margin (2017-2022)
        6.5.4 Salted Venture Step Counting Shoes Product Portfolio
        6.5.5 Salted Venture Recent Developments/Updates
    6.6 Under Armour
        6.6.1 Under Armour Corporation Information
        6.6.2 Under Armour Description and Business Overview
        6.6.3 Under Armour Step Counting Shoes Sales, Revenue and Gross Margin (2017-2022)
        6.6.4 Under Armour Step Counting Shoes Product Portfolio
        6.6.5 Under Armour Recent Developments/Updates
    6.7 Digitsole
        6.6.1 Digitsole Corporation Information
        6.6.2 Digitsole Description and Business Overview
        6.6.3 Digitsole Step Counting Shoes Sales, Revenue and Gross Margin (2017-2022)
        6.4.4 Digitsole Step Counting Shoes Product Portfolio
        6.7.5 Digitsole Recent Developments/Updates
    6.8 Powerlace Technology
        6.8.1 Powerlace Technology Corporation Information
        6.8.2 Powerlace Technology Description and Business Overview
        6.8.3 Powerlace Technology Step Counting Shoes Sales, Revenue and Gross Margin (2017-2022)
        6.8.4 Powerlace Technology Step Counting Shoes Product Portfolio
        6.8.5 Powerlace Technology Recent Developments/Updates
    6.9 SolePower
        6.9.1 SolePower Corporation Information
        6.9.2 SolePower Description and Business Overview
        6.9.3 SolePower Step Counting Shoes Sales, Revenue and Gross Margin (2017-2022)
        6.9.4 SolePower Step Counting Shoes Product Portfolio
        6.9.5 SolePower Recent Developments/Updates
7 Step Counting Shoes Manufacturing Cost Analysis
    7.1 Step Counting Shoes Key Raw Materials Analysis
       7.1.1 Key Raw Materials
       7.1.2 Key Suppliers of Raw Materials
    7.2 Proportion of Manufacturing Cost Structure
    7.3 Manufacturing Process Analysis of Step Counting Shoes
    7.4 Step Counting Shoes Industrial Chain Analysis
8 Marketing Channel, Distributors and Customers
    8.1 Marketing Channel
    8.2 Step Counting Shoes Distributors List
    8.3 Step Counting Shoes Customers
9 Step Counting Shoes Market Dynamics
    9.1 Step Counting Shoes Industry Trends
    9.2 Step Counting Shoes Market Drivers
    9.3 Step Counting Shoes Market Challenges
    9.4 Step Counting Shoes Market Restraints
10 Global Market Forecast
    10.1 Step Counting Shoes Market Estimates and Projections by Type
        10.1.1 Global Forecasted Sales of Step Counting Shoes by Type (2023-2028)
        10.1.2 Global Forecasted Revenue of Step Counting Shoes by Type (2023-2028)
    10.2 Step Counting Shoes Market Estimates and Projections by Application
        10.2.1 Global Forecasted Sales of Step Counting Shoes by Application (2023-2028)
        10.2.2 Global Forecasted Revenue of Step Counting Shoes by Application (2023-2028)
    10.3 Step Counting Shoes Market Estimates and Projections by Region
        10.3.1 Global Forecasted Sales of Step Counting Shoes by Region (2023-2028)
        10.3.2 Global Forecasted Revenue of Step Counting Shoes by Region (2023-2028)
11 Research Finding and Conclusion
12 Methodology and Data Source
    12.1 Methodology/Research Approach
        12.1.1 Research Programs/Design
        12.1.2 Market Size Estimation
        12.1.3 Market Breakdown and Data Triangulation
    12.2 Data Source
        12.2.1 Secondary Sources
        12.2.2 Primary Sources
    12.3 Author List
    12.4 Disclaimer
List of Tables
    Table 1. Global Step Counting Shoes Sales Growth Rate Comparison by Type (2022-2028) & (K Units) & (US$ Million)
    Table 2. Global Step Counting Shoes Sales Growth Rate Comparison by Application (2022-2028) & (K Units) & (US$ Million)
    Table 3. Global Step Counting Shoes Market Size by Region (US$ Million) (2017 VS 2021 VS 2028)
    Table 4. Global Step Counting Shoes Market Competitive Situation by Manufacturers in 2021
    Table 5. Global Step Counting Shoes Sales (K Units) of Key Manufacturers (2017-2022)
    Table 6. Global Step Counting Shoes Sales Market Share by Manufacturers (2017-2022)
    Table 7. Global Step Counting Shoes Revenue (US$ Million) by Manufacturers (2017-2022)
    Table 8. Global Step Counting Shoes Revenue Share by Manufacturers (2017-2022)
    Table 9. Global Market Step Counting Shoes Average Price (USD/Unit) of Key Manufacturers (2017-2022)
    Table 10. Manufacturers Step Counting Shoes Manufacturing Sites and Area Served
    Table 11. Manufacturers Step Counting Shoes Product Type
    Table 12. Global Manufacturers Market Concentration Ratio (CR5 and HHI)
    Table 13. Global Step Counting Shoes by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Step Counting Shoes as of 2021)
    Table 14. Manufacturers Mergers & Acquisitions, Expansion Plans
    Table 15. Global Step Counting Shoes Sales by Region (2017-2022) & (K Units)
    Table 16. Global Step Counting Shoes Sales Market Share by Region (2017-2022)
    Table 17. Global Step Counting Shoes Revenue by Region (2017-2022) & (US$ Million)
    Table 18. Global Step Counting Shoes Revenue Market Share by Region (2017-2022)
    Table 19. North America Step Counting Shoes Sales by Country (2017-2022) & (K Units)
    Table 20. North America Step Counting Shoes Sales Market Share by Country (2017-2022)
    Table 21. North America Step Counting Shoes Revenue by Country (2017-2022) & (US$ Million)
    Table 22. North America Step Counting Shoes Revenue Market Share by Country (2017-2022)
    Table 23. Europe Step Counting Shoes Sales by Country (2017-2022) & (K Units)
    Table 24. Europe Step Counting Shoes Sales Market Share by Country (2017-2022)
    Table 25. Europe Step Counting Shoes Revenue by Country (2017-2022) & (US$ Million)
    Table 26. Europe Step Counting Shoes Revenue Market Share by Country (2017-2022)
    Table 27. Asia Pacific Step Counting Shoes Sales by Region (2017-2022) & (K Units)
    Table 28. Asia Pacific Step Counting Shoes Sales Market Share by Region (2017-2022)
    Table 29. Asia Pacific Step Counting Shoes Revenue by Region (2017-2022) & (US$ Million)
    Table 30. Asia Pacific Step Counting Shoes Revenue Market Share by Region (2017-2022)
    Table 31. Latin America Step Counting Shoes Sales by Country (2017-2022) & (K Units)
    Table 32. Latin America Step Counting Shoes Sales Market Share by Country (2017-2022)
    Table 33. Latin America Step Counting Shoes Revenue by Country (2017-2022) & (US$ Million)
    Table 34. Latin America Step Counting Shoes Revenue Market Share by Country (2017-2022)
    Table 35. Middle East and Africa Step Counting Shoes Sales by Country (2017-2022) & (K Units)
    Table 36. Middle East and Africa Step Counting Shoes Sales Market Share by Country (2017-2022)
    Table 37. Middle East and Africa Step Counting Shoes Revenue by Country (2017-2022) & (US$ Million)
    Table 38. Middle East and Africa Step Counting Shoes Revenue Market Share by Country (2017-2022)
    Table 39. Global Step Counting Shoes Sales by Type (2017-2022) & (K Units)
    Table 40. Global Step Counting Shoes Sales Market Share by Type (2017-2022)
    Table 41. Global Step Counting Shoes Revenue by Type (2017-2022) & (US$ Million)
    Table 42. Global Step Counting Shoes Revenue Share by Type (2017-2022)
    Table 43. Global Step Counting Shoes Price by Type (2017-2022) & (USD/Unit)
    Table 44. Global Step Counting Shoes Sales (K Units) by Application (2017-2022)
    Table 45. Global Step Counting Shoes Sales Market Share by Application (2017-2022)
    Table 46. Global Step Counting Shoes Revenue by Application (2017-2022) & (US$ Million)
    Table 47. Global Step Counting Shoes Revenue Share by Application (2017-2022)
    Table 48. Global Step Counting Shoes Price by Application (2017-2022) & (USD/Unit)
    Table 49. Nike Corporation Information
    Table 50. Nike Description and Business Overview
    Table 51. Nike Step Counting Shoes Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 52. Nike Step Counting Shoes Product
    Table 53. Nike Recent Developments/Updates
    Table 54. Puma Corporation Information
    Table 55. Puma Description and Business Overview
    Table 56. Puma Step Counting Shoes Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 57. Puma Step Counting Shoes Product
    Table 58. Puma Recent Developments/Updates
    Table 59. Adidas Corporation Information
    Table 60. Adidas Description and Business Overview
    Table 61. Adidas Step Counting Shoes Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 62. Adidas Step Counting Shoes Product
    Table 63. Adidas Recent Developments/Updates
    Table 64. Li Ning Corporation Information
    Table 65. Li Ning Description and Business Overview
    Table 66. Li Ning Step Counting Shoes Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 67. Li Ning Step Counting Shoes Product
    Table 68. Li Ning Recent Developments/Updates
    Table 69. Salted Venture Corporation Information
    Table 70. Salted Venture Description and Business Overview
    Table 71. Salted Venture Step Counting Shoes Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 72. Salted Venture Step Counting Shoes Product
    Table 73. Salted Venture Recent Developments/Updates
    Table 74. Under Armour Corporation Information
    Table 75. Under Armour Description and Business Overview
    Table 76. Under Armour Step Counting Shoes Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 77. Under Armour Step Counting Shoes Product
    Table 78. Under Armour Recent Developments/Updates
    Table 79. Digitsole Corporation Information
    Table 80. Digitsole Description and Business Overview
    Table 81. Digitsole Step Counting Shoes Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 82. Digitsole Step Counting Shoes Product
    Table 83. Digitsole Recent Developments/Updates
    Table 84. Powerlace Technology Corporation Information
    Table 85. Powerlace Technology Description and Business Overview
    Table 86. Powerlace Technology Step Counting Shoes Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 87. Powerlace Technology Step Counting Shoes Product
    Table 88. Powerlace Technology Recent Developments/Updates
    Table 89. SolePower Corporation Information
    Table 90. SolePower Description and Business Overview
    Table 91. SolePower Step Counting Shoes Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 92. SolePower Step Counting Shoes Product
    Table 93. SolePower Recent Developments/Updates
    Table 94. Production Base and Market Concentration Rate of Raw Material
    Table 95. Key Suppliers of Raw Materials
    Table 96. Step Counting Shoes Distributors List
    Table 97. Step Counting Shoes Customers List
    Table 98. Step Counting Shoes Market Trends
    Table 99. Step Counting Shoes Market Drivers
    Table 100. Step Counting Shoes Market Challenges
    Table 101. Step Counting Shoes Market Restraints
    Table 102. Global Step Counting Shoes Sales Forecast by Type (2023-2028) & (K Units)
    Table 103. Global Step Counting Shoes Sales Market Share Forecast by Type (2023-2028)
    Table 104. Global Step Counting Shoes Revenue Forecast by Type (2023-2028) & (US$ Million)
    Table 105. Global Step Counting Shoes Revenue Market Share Forecast by Type (2023-2028)
    Table 106. Global Step Counting Shoes Sales Forecast by Application (2023-2028) & (K Units)
    Table 107. Global Step Counting Shoes Sales Market Share Forecast by Application (2023-2028)
    Table 108. Global Step Counting Shoes Revenue Forecast by Application (2023-2028) & (US$ Million)
    Table 109. Global Step Counting Shoes Revenue Market Share Forecast by Application (2023-2028)
    Table 110. Global Step Counting Shoes Sales Forecast by Region (2023-2028) & (K Units)
    Table 111. Global Step Counting Shoes Sales Market Share Forecast by Region (2023-2028)
    Table 112. Global Step Counting Shoes Revenue Forecast by Region (2023-2028) & (US$ Million)
    Table 113. Global Step Counting Shoes Revenue Market Share Forecast by Region (2023-2028)
    Table 114. Research Programs/Design for This Report
    Table 115. Key Data Information from Secondary Sources
    Table 116. Key Data Information from Primary Sources
List of Figures
    Figure 1. Product Picture of Step Counting Shoes
    Figure 2. Global Step Counting Shoes Market Share by Type in 2021 & 2028
    Figure 3. Men Shoes Product Picture
    Figure 4. Women Shoes Product Picture
    Figure 5. Global Step Counting Shoes Market Share by Application in 2021 & 2028
    Figure 6. Adults
    Figure 7. Children
    Figure 8. Global Step Counting Shoes Revenue, (US$ Million), 2017 VS 2021 VS 2028
    Figure 9. Global Step Counting Shoes Market Size (2017-2028) & (US$ Million)
    Figure 10. Global Step Counting Shoes Sales (2017-2028) & (K Units)
    Figure 11. Step Counting Shoes Sales Share by Manufacturers in 2021
    Figure 12. Global Step Counting Shoes Revenue Share by Manufacturers in 2021
    Figure 13. The Global 5 and 10 Largest Step Counting Shoes Players: Market Share by Revenue in 2021
    Figure 14. Step Counting Shoes Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2017 VS 2021
    Figure 15. Global Step Counting Shoes Sales Market Share by Region (2017-2022)
    Figure 16. Global Step Counting Shoes Sales Market Share by Region in 2021
    Figure 17. Global Step Counting Shoes Revenue Market Share by Region (2017-2022)
    Figure 18. Global Step Counting Shoes Revenue Market Share by Region in 2021
    Figure 19. U.S. Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 20. Canada Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 21. Germany Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 22. France Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 23. U.K. Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 24. Italy Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 25. Russia Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 26. China Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 27. Japan Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 28. South Korea Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 29. India Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 30. Australia Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 31. Taiwan Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 32. Indonesia Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 33. Thailand Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 34. Malaysia Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 35. Philippines Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 36. Vietnam Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 37. Mexico Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 38. Brazil Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 39. Argentina Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 40. Turkey Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 41. Saudi Arabia Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 42. U.A.E Step Counting Shoes Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 43. Sales Market Share of Step Counting Shoes by Type (2017-2022)
    Figure 44. Manufacturing Cost Structure of Step Counting Shoes
    Figure 45. Manufacturing Process Analysis of Step Counting Shoes
    Figure 46. Step Counting Shoes Industrial Chain Analysis
    Figure 47. Channels of Distribution
    Figure 48. Distributors Profiles
    Figure 49. Bottom-up and Top-down Approaches for This Report
    Figure 50. Data Triangulation
    Figure 51. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Nike
Puma
Adidas
Li Ning
Salted Venture
Under Armour
Digitsole
Powerlace Technology
SolePower
Frequently Asked Questions
Step Counting Shoes report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Step Counting Shoes report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Step Counting Shoes report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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